As a wholesaler of iPhone, iPad, MacBook and even Apple accessories, we specialize in the sale of high-tech and multimedia products. Buying from an Apple wholesaler means buying in bulk. Buying in bulk means economies of scale, which is much better for everyone; for the supplier and for the buyer. Margins are better and profits are higher. This is called Apple wholesale pricing.
The term wholesale price is a term that can be used especially when you own a retail or wholesale business, as long as you buy from a wholesaler. The wholesale price is not at all the same as a retail price. It will depend on who is buying the product. If the product (in this case Apple) is purchased by a large group or distributor, then the wholesale price must be applied. If the product is acquired by an end consumer, often individuals, the retail price is applied. This price obviously has an impact on the margin, but whether it is wholesale or retail, there is always a profit for the seller. Only the buyer changes. The wholesale price is much lower than a retail price. The calculation of a price depends entirely on our company, our positioning and the market for Apple products and the company's future plans. We have to constantly monitor our pricing methods and adapt over time to allow for good growth and development.